Breeders Pet Food Case Study Essay - 1294 Words

Breeder’s Own Pet Foods Case Analysis Arnell M. Carmichael Bellevue University MBA 652: Marketing Strategy Professor Dr. Doug Brown 03/23/2013 Case Recap There are three main categories of dog food: dry, canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a â€Å"daunting† task, especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a whole has realized how diverse the dog food market is; however, brokers within this conglomerate believe that the true organic potential of this marketplace has yet to be â€Å"tapped† into effectively. With an ever-changing push toward becoming†¦show more content†¦Effectively, Breeder’s Own Pet Foods will have to find an effectual manner in which it will overcome objections to frozen dog food, price of their food in contrast to their competition (350 various brands) , targeted geographic location and methodology they will utilize to successfully market their product to the world (Kerin Peterson, 2013). Identifying the Root Problem Components The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods. Since Breeder’s Own Pet Foods does not have any Brand Equity, they must win the â€Å"hearts and minds† of its consumers by performance, availability and pricing. To accomplish this feat, it must train the minds of its patrons to begin to shop in the frozen department for organic dog food. Without the latter two suggestions, Breeder’s Own Pet Foods may have unsuccessfulShow MoreRelatedCase 2 Breeder s Own Essay1231 Words   |  5 Pagesï » ¿Marketing Strategy Team 2/Case Study 2 September 15, 2015 Breeder’s Own Pet Foods, Inc Breeder’s Own Pet Foods, Inc is a major producer of dog food for show-dog kennels in the United States. Their executives viewed the retail dog food market as a growth opportunity and would like to begin by introducing their product; Breeder’s Mix dog food into the Boston area in 2011. Breeder’s Mix dog food is a nutritionally balanced, frozen dog food that is among the costliest to produce. Their product

The City Of Chicago, Illinois - 1378 Words

The city of Chicago, Illinois has a total population of 2,695,598. The largest population out of my three cities, the population is composed of 31.7 percent non- Hispanic whites and the second largest contributor to the city’s total population is Non-Hispanic Blacks with 32.4 percent. Hispanic or Latinos consist of 28.9 percent of the population. I have chosen this city as an immigrant city due to the sheer numbers of Hispanic population. Another reason it was chosen as such, was because out of the 2,695,598 people there are 572,416 foreign born people and out of that total Hispanic origin people consist of 28.4 percent. This is not looking into the naturalized citizens and the non-citizen’s percentages of those who are foreign born, I†¦show more content†¦These new comers arrive to Chicago in the hopes they could get a better lifestyle, but fail to have the appropriate requirements to legally work causing the unemployment rates to rise. The city’s hike in population also has caused a major construction of housing units, but there seems to be a substantial disconnect between the increase in homes and the decline of occupied homes. This could be contributed to the fact that perhaps that although more homes are being built the population cannot afford to occupy them. The city of Chicago may also have such a successful population (in terms of quantity) due to the grid system of the streets. It has been proven that a city with a stable and easily comprehensible grid system is more likely to succeed no example of a city we can see that had a decline is Detroit of part of its failure was due to the structuring of the city. The city of New Orleans, Louisiana has a total population of 343,829. The smallest population total out of all my three cities, the population declined by 140,845 people from 2000-2010. This is taking into account the divesting damages hurricane Katrina (2008) left behind. The Hurricane misplaced many people, homes an d jobs. The city of New Orleans consist of 30.5 Non-Hispanic whites and an immense 59.6 percent Non-Hispanic Black population. This percentage of Non-Hispanic Blacks being centered in one area caused some controversy because it is/was believed that this was the

Importance of Emotional Intelligence-Free-Samples for Students

Question: Discuss about the Emotional Intelligence. Answer: Emotional intelligence can be defined as the arena of the cognitive ability that plays an important role in facilitating interpersonal behavior. Popular psychologist as well as behavioral science journalist namely Dr. Goleman had been responsible for popularizing the term emotional intelligence (Serrat 2017). He has described it as the ability of an individual to manage his feelings actively so that feelings are expressed in proper ways. According to him, emotional intelligence can be considered as one of the single largest predictor of success at workplace. One of the most important components of emotional intelligence is self-awareness. Persons with high self-awareness are able to understand their own strengths and weaknesses (Schutte and Loi 2014). They also have proper ideas about their own skills and understand how their actions affect others. The second component is called self-regulation that is mainly the ability of the individuals to control emotions as well as impulses. Tho se professionals who can self regulate never allows themselves in becoming jealous or expressing anger and disappointment. They never become impulsive and careless decision taker. They take time and think properly before they act (Ouyang, Sang and Peng 2015). The characteristics that they show are integrity, thoughtfulness and similar others. The other important components are motivation as professionals who have high level of emotional intelligence are self-motivated. They are seen to be not only resilient but they are also driven by their inner ambition. They are not influenced by external forces like money and similar others. Empathy is another component of emotional intelligence. Such a professional usually has compassion and he can easily connect with different people in workplace on an emotional level (Carusso et al. 2015). This helps them to provide response to other peoples concerns genuinely. Another important skill is social skills. Emotionally intelligent people can easil y be able to develop trust with other people. They are also able to gain respect from other people by applying their social skills of communication and develop harmonious relationships (Murphy 2014). I believe that emotional intelligence plays a great role in determining success of an individual in the workplace in maintaining harmony among the team members. This also helps an individual in ensuring proper development of bonding among members of the team, and hence better workplace climate is maintained. An individual with high emotional intelligence can control their emotions effectively and in turn help in maintaining themselves in ways where they are positively perceived by others (Martin et al. 2016). This is the first reason why this topic impresses me as I believe that this would make me a better person and a better professional. I believe that many of us proceeds through the life making important decisions that usually remains based on our current circumstances. In many situations, we perceive certain conditions in workplace to be beyond our abilities to change and thereby we tend to limit many solutions as well as options (Vratskikh et al. 2016). Therefore, I believe that taking time out, reflecting, and examining the reasons of our activities help us to lead lives, which are determined, by conscious intentions rather than circumstances alone. The emotional intelligence thereby plays an important role in affecting the quality of the lives as the components influence different behaviors and relationships in different situations. Therefore, this becomes my second reason to like this topic. This topic is interesting to me (third reason), as I believe that if I am able to develop a high level of emotional intelligence, I will be able to communicate successfully with others and thereby cause reduction of anxiety and stress. I can diffuse conflicts at workplace and thereby help in improving relationship among different members, which are very important for, maintain effective teamwork. Empathizing with each other helps in developing connections with other colleagues that tends to realize pressure, tensions, and even several queries during teamwork thereby empowering team members to get over their emotional instability and produce better productivity. I believe that if every individual in the workplace can develop better emotional intelligence, they will be able to achieve better teamwork and better workplace environment. They can also make adjustments easily and they would become much flexible even if change management is implemented in periods of crisis (Joseph et al. 2015). If I am able to master all the traits of emotional intelligence, I can successfully promote myself one-step further in becoming one of the most able leaders in the organization in my future. An employee who has low emotional intelligence results in negative impacts in the workplace. This leads to poor morale among the team members. A low emotionally intelligent professional shows behavior that include not being able to accept critical feedback. He would blame others for his mistakes and pass on passive as well as aggressive comments. They are also seen to provide opinions that are not relevant to the company of the teams. They also play victims in order to escape issues. This sort of behaviors affects the working climate resulting in obstruction in the smooth flow of the work and in low productivity on the floor (Njoroge and Yazdanifard 2014). I want to develop as an individual who has high self-awareness, self-motivation and self-regulation capabilities. This would help me to realize my own strengths and weakness in addition to my own actions that are affecting my team members. My self-awareness capability would help me to handle constructive criticism and help me to le arn from my mistakes. If I am able to develop self-regulation skills, I can reveal and control my emotions while interacting with team members. I will also be in the position to exercise restraint whenever such situations arise. Only money or titles will not be able to motivate me. I will be motivated by my own integral larger ambition. When I will encounter any sort of disappointment, I will be able to possess the ability to be optimistic and resilient. This will prevent me from losing my confidence and be able to stand upright in any critical situations properly. I also want to develop myself as an empathetic employee who has compassion and understand the human nature properly. This will help me to connect with my peers and team members at an emotional level. I will respond genuinely to other colleagues that will help in developing the environment of the workplace. This will help me in better relationship building with all the team members where there will be easy sharing of views , concerns and issues. This will in turn help the employees to be efficient in their work and provide better productivity and effective teamwork. I have a role model whom I look upon in the domain of emotional intelligence. He is the CEO of Amazon and has a high level of intelligence. He shows obsession in getting into the hearts as well as in the mind of the people and for this he uses emotional intelligence as the primary weapon. Howard Schultz of Starbucks is known to love his company. He even shows love to them by offering them healthcare benefits (Ashkanasy and Daus 2017). Therefore I believe that if I am able to develop my emotional intelligence, I can work more effectively with others helping all in achieving the organizational goals. References: Ashkanasy, N.M. and Daus, C.S., 2017. Emotional intelligence in the workplace. Personality and Individual Differences,6(2), p.163. Caruso, D.R., Salovey, P., Brackett, M. and Mayer, J.D., 2015. The ability model of emotional intelligence.Positive psychology in practice: Promoting human flourishing in work, health, education, and everyday life, pp.545-558. Joseph, D.L., Jin, J., Newman, D.A. and O'boyle, E.H., 2015. Why does self-reported emotional intelligence predict job performance? A meta-analytic investigation of mixed EI.Journal of Applied Psychology,100(2), p.298. Martin-Raugh, M.P., Kell, H.J. and Motowidlo, S.J., 2016. Prosocial knowledge mediates effects of agreeableness and emotional intelligence on prosocial behavior.Personality and Individual Differences,90, pp.41-49. Murphy, K.R., 2014.A critique of emotional intelligence: what are the problems and how can they be fixed?. Psychology Press. Njoroge, C.N. and Yazdanifard, R., 2014. The impact of social and emotional intelligence on employee motivation in a multigenerational workplace.International Journal of Information, Business and Management,6(4), p.163. Ouyang, Z., Sang, J., Li, P. and Peng, J., 2015. Organizational justice and job insecurity as mediators of the effect of emotional intelligence on job satisfaction: A study from China.Personality and Individual Differences,76, pp.147-152. Schutte, N.S. and Loi, N.M., 2014. Connections between emotional intelligence and workplace flourishing.Personality and Individual Differences,66, pp.134-139. Serrat, O., 2017. Understanding and developing emotional intelligence. InKnowledge Solutions(pp. 329-339). Springer, Singapore. Vratskikh, I., Al-Lozi, M. and Maqableh, M., 2016. The Impact of Emotional Intelligence on Job Performance via the Mediating Role of Job Satisfaction.International Journal of Business and Management,11(2), p.69.